Olympic images for a campaign idea by Aaron Howard

Aaron Howard at EHS Brann came up with this campaign idea advertising TFL travel to and from the forthcoming Olympics. He wanted to enter it into the Chip Shop Awards – an advertising competition for work that has not been published. I really liked his idea and agreed to shoot for him. The tube, bus and bus stop were all shot separately and the athletes shot in the studio. Images were then comped together and retouched by Florian Hess who did a really good job.